This verse comes from a long teaching Jesus gave on the Mount of Olives — a hillside overlooking Jerusalem — shortly before his crucifixion. His disciples had been admiring the beautiful temple, and Jesus stunned them by predicting its complete destruction. They asked him when this would happen and what the signs would be. Matthew 24 records his answer, which addresses both near-term events and broader warnings about difficult times ahead. In verse 12, Jesus describes one of the conditions that will mark those times: as wickedness spreads, the agape love of most people will grow cold. "Agape" is the Greek word for selfless, sacrificial love — the kind that acts for another person's good regardless of personal cost. The Greek word translated "grow cold" literally means to breathe cold air, evoking a slow cooling rather than a sudden switch. Jesus is describing a process.
God, I do not always notice when my love is cooling — and that is what makes it so dangerous. Show me where I have grown numb or defended. Reignite in me something genuine — not performed compassion, but real warmth for the people right in front of me. Amen.
You do not need to be living in apocalyptic times to feel the truth of this verse. It happens quietly, in ordinary lives. Someone gets hurt enough times by enough people that they stop letting anyone close. A neighborhood watches enough strangers pass in silence that it just adjusts. A person of faith reads the news every morning for a decade and, without any single dramatic moment, the care they once felt for strangers calcifies into something flatter and more defended. Love does not go cold in a crisis. It goes cold the way a cup of coffee does — you get distracted, you come back at 3 AM, and it is not what it was. Jesus is not simply predicting this — he is naming it as a warning. One of the most spiritually dangerous things a person can experience is not a dramatic crisis of faith, but the slow erosion of warmth. You can still show up every week with cold love. You can still use all the right language with cold love. The fire of agape does not announce when it is dying. That is what makes this verse worth returning to personally — not as a diagnosis of everyone else's failures, but as a genuine question about your own temperature. When did love last cost you something real? When were you last genuinely moved by someone else's pain? The antidote is not trying harder at empathy. It is getting honest about the cooling, and asking for a warmth you cannot manufacture yourself.
Jesus connects the spread of wickedness to love growing cold. What is the relationship between those two things — why does one tend to produce the other over time?
Have you experienced a season when your love for God or for other people grew cold? What contributed to that cooling, and how did you first notice it was happening?
Jesus seems to suggest that growing cold is a natural response to living in a broken world. Does that feel like an excuse, an explanation, or something more complicated? Where is the line between understandable self-protection and spiritual failure?
How might cold love — even gradual and unnoticed — affect your closest relationships, your community, or the way you treat people you encounter briefly?
What is one deliberate thing you could do this week to tend the fire — to rekindle genuine warmth toward someone you have grown emotionally distant from, even if only internally?
Nevertheless I have somewhat against thee, because thou hast left thy first love.
Revelation 2:4
Fear none of those things which thou shalt suffer: behold, the devil shall cast some of you into prison, that ye may be tried; and ye shall have tribulation ten days: be thou faithful unto death, and I will give thee a crown of life.
Revelation 2:10
From whence come wars and fightings among you? come they not hence, even of your lusts that war in your members?
James 4:1
Ye adulterers and adulteresses, know ye not that the friendship of the world is enmity with God? whosoever therefore will be a friend of the world is the enemy of God.
James 4:4
Not slothful in business; fervent in spirit; serving the Lord;
Romans 12:11
Go to now, ye rich men, weep and howl for your miseries that shall come upon you.
James 5:1
Remember therefore from whence thou art fallen, and repent, and do the first works; or else I will come unto thee quickly, and will remove thy candlestick out of his place, except thou repent.
Revelation 2:5
I know thy works, that thou art neither cold nor hot: I would thou wert cold or hot.
Revelation 3:15
Because lawlessness is increased, the love of most people will grow cold.
AMP
And because lawlessness will be increased, the love of many will grow cold.
ESV
'Because lawlessness is increased, most people's love will grow cold.
NASB
Because of the increase of wickedness, the love of most will grow cold,
NIV
And because lawlessness will abound, the love of many will grow cold.
NKJV
Sin will be rampant everywhere, and the love of many will grow cold.
NLT
For many others, the overwhelming spread of evil will do them in—nothing left of their love but a mound of ashes.
MSG